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Promote your Business Offline

Posted by on 7 December 2010 | 3 Comments

Putting all of your marketing on the web is like putting all of your eggs in one basket. Print should play an important part of your strategy too.

Many years after the fall of the print industry was predicted, printed marketing material is still widely used. The reason for that is quite simple: it works!

Folders

Folders are particularly important if you have more than a couple of documents to give your customers- whether they are quotation, technical specifications, reports or anything. Rather than hand over a bundle of paper, put it in a folder.

The difference in the perceived professionalism of your organisation will be huge, and instant.

Really stand out from the crowd by having a bespoke fold. It could be an extra pocket, the cover being shaped like your logo or product, gatefold... the possibilities are endless.

Flyers

One of the most popular forms of promotional print, leaflets and flyers are cheap to produce, small enough to be carried in a pocket, but large enough to contain lots of images and information.

The ideal balance between a brochure and a leaflet.

Brochures

There's no better way to showcase your product or facilities than in a glossy brochure. A brochure is more likely to be retained than a leaflet or flyer- giving you continuing marketing exposure.

Leaflets

The ideal handout. Immediate delivery, immediate exposure. Effective and cheap - give them to people who are out and about.

But don't forget...

Put your website address on your flyer too!